why communication?

What is Communication Study?

The National Communication Association (NCA) explains communication study like this:

Communication as an academic discipline relates to all the ways we communicate, so it encompasses a large body of study and knowledge. The communication discipline includes both verbal and nonverbal messages, as well as messages that are sent through mediated channels such as the phone, computer, radio, and television. Textbooks, academic journals, and electronic publications provide a body of scholarship and theory about all forms of human communication. In the journals, researchers report the results of studies that are the basis for an ever expanding understanding of how we all communicate.
 

NCA identifies over 30 different aspects of scholarly study of communication. Here at Southern, we focus on four specific areas: Advertising and Promotions, Interpersonal and Relational Communication, Organizational Communication, and Film, Television, & Digital Production.