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Dr. Lynn kwak

Lynn KwakProfessor and Chair
Department of Marketing
School of Business, Room 107
(203) 392-6209

Lynn Kwak holds a Ph.D. from Florida State University and an M.A. from the University of Minnesota both in Retailing. She earned her B.A. in Product Development from Ewha Women's University in Seoul, Korea. 

Her teaching interests are in the areas of marketing management, retailing, and consumer behavior. Her industry background includes, among other capacities, a managerial position dealing with Hispanic clients in the Chicago area, where she supervised sales teams and maintained customer relations. 

She is a member of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. Her research focuses on multicultural consumer buying behavior.


• MKT 200: Principles of Marketing
• MKT 321: Consumer Behavior
• MKT 327: Marketing Management

• MBA 505: Marketing Management

Recent Publications

Moran, B., & Kwak, L. E. (2015). Effect of stress, materialism and external stimuli on online impulse buying. Journal of Research for Consumers. 27, 26-51. (PDF)

Middaugh, J., Kwak, L.E., & Meng, F. (2013). How shopping satisfaction contributes to international tourism satisfaction and tourism expenditures by gender: Analysis of U.S. tourists in South Korea. International Journal of Business Research, 13(1), 5-12.  (PDF)

Kwak, L.E., & Price, M. (2012). Project-based peer teaching on socially responsible businesses. Journal of the Academy of Business Education, 13(Fall), 55-70. (PDF)
Kwak, L.E., & Sojka, J. (2011). Salesperson preference among Hispanic and Asian immigrants. American Journal of Business, 26(2), 118-128. (PDF)
Kwak, L.E., & Sojka, J. (2010). If they could see me now: Immigrants' use of prestige brands to convey status. Journal of Consumer Marketing, 27(4), 371-380. (PDF)
Kwak, L.E., Crown, D., & Black, C. (2010). Team characteristics and effectiveness in apparel product development. Journal of Textile and Apparel, Technology and Management, 6(4). (PDF)