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Dr. Robert Forbus

Robert ForbusAssistant to the Dean and Professor of Marketing
School of Business, Room 225
(203) 392-5435
Curriculum Vita

Dr. Forbus earned a both a master’s and a Ph.D. in Communication Science, with emphasis on Marketing Communication, from the University of Connecticut. He also holds a master’s degree from the University of Montevallo and a bachelor’s degree from Auburn University.

As a teacher, Dr. Forbus builds upon two decades of experience in marketing communications and public relations, only embarking on an academic career in 2004. Thus, Dr. Forbus has an entrepreneurial orientation to his teaching.

As a scholar, Dr. Forbus co-authored with Dr. Jason Snyder the 2014 book titled Today's Business Communication: A How-To Guide for the Modern Professional, published by Business Expert Press, New York, N.Y. He has also published in peer-reviewed journals on health marketing and other research topics.

In addition to teaching and research, Dr. Forbus serves as Assistant to the Dean and Accreditation Coordinator for the School of Business. An advocate for people with Autism Spectrum Disorders, Dr. Forbus is a member of the advisory board for the ASD Fitness Center in Orange, Connecticut. He and his spouse, Scott, a registered nurse, live in Central Connecticut.

Teaching Areas


  • MKT 325: Marketing Research
  • MKT 350: Product and Market Planning
  • MKT 450: Marketing Strategy


  • MBA 505: Marketing Management

Recent Publications

Page, R., Forbus, R., Glagowski, E. (Under Review). “Affordable Academic Branding.” Target: Journal of Marketing for Higher Education.

Spiggle, S., Ross, W.T., Forbus, R. (In Progress). “Brand Iconicity: A Model and Measurement.” Target: Journal of Marketing.

Snyder, J. L., & Forbus, R. (2014). "Today's Business Communication: A How-To Guide For The Modern Professional" (1st ed., pp. 143). New York: Business Expert Press.

Forbus, R. & Snyder, J.L. (2013). “Use of Comforting to Enhance Social Marketing Success: A Case Study.” Social Marketing Quarterly. ().

Snyder, J.L., Forbus, R. & Cistulli, M.D. (2012). “Attendance Policies, Student Attendance, and Instructor Verbal Aggressiveness,” Journal of Education for Business, 87:3, 145-151.

Forbus, R. and Snyder, J.L. (2011). “Social Interaction and Employee Health.”Journal of Business Management and Change 6(1):29-39.

Guerra, P., Rios, D.I., & Forbus, R. (2011). Fuego en la Sangre Fires Risky Behaviors: A Critique of a Top-Rated Telenovela and its Sexual Content. Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences. Eds. Rios, D.I. and Castaneda, M. New