Our main goal in this major is to gain a clearer understanding of how we communicate with each other, how we use media or don't use media to communicate, and what we say about media, particularly emphasizing screen-based technologies. The name of our program highlights three key areas we focus on, and we have set specific learning goals for each of these areas.
Communication
This area looks at how people interact with each other and how these interactions affect identities and power dynamics. Students will be able to:
- Gain a solid understanding of communication theories and ideas related to identity, personal interactions, and how organizations communicate.
- Analyze and assess how communication helps shape and sustain identities and power within organizations and society.
- Use communication theories and concepts in real-life situations through effective speaking, writing, and digital communication
Media
This area encourages critical and creative thinking about the role media plays in society and how it can enhance understanding, inspire creative expression, and drive social change. Students will be able to:
- Use critical thinking and creative problem-solving skills in their communication projects and when analyzing media.
- Examine the cultural and social contexts of messages and how they affect the audience and society.
- Analyze and create advertising and public relations content for various media platforms.
- Design messages that fit a project's goals, audience, and ethical standards.
- Work well with team members and stakeholders throughout production and analysis projects.
- Communicate ideas effectively, give and receive constructive feedback, and adapt to changing needs.
Screen Studies
This area focuses on the history of screen media, its institutions, theories, practices, and emerging trends. Students will be able to:
- Understand the development of screen media and its cultural, social, and technological effects on society.
- Analyze screen media based on its form, genre, style, representation, and how audiences receive it.
- Evaluate how screen media shapes and reflects cultural values, beliefs, and attitudes.
- Think across various disciplines to explore the connections between screen media, technology, culture, and society.
- Be inspired to use screen media as a form of expression to promote positive social change.