The Advertising and Public Relations pathway is best suited for students interested in strategic communication, creative messaging, and brand management within the advertising and public relations industries. Throughout the program, students will learn essential skills for the field and gain practical experience in crafting compelling copy, designing captivating visual content, and executing strategic communication campaigns across various media platforms.
In this pathway, you’ll dive into the exciting world of advertising and PR, learning how to create messages that connect with audiences and build strong brands. You’ll explore everything from crafting persuasive stories to designing eye-catching visuals that stand out in a crowded media landscape. Whether you’re brainstorming a creative ad campaign or planning a public relations strategy, you’ll get hands-on experience that will prepare you to think critically and creatively. By the end of the program, you’ll be ready to launch successful campaigns, manage brand communications, and contribute to the fast-paced world of strategic communication.