The Integrated Communications & Marketing team provides a range of services to Southern's faculty and staff, with a focus on creating and maintaining a unified look, feel, and voice across modes of communication while promoting the university's mission and core values in all that we produce.
This page reflects a range of services we offer. We carefully review and prioritize all requests to ensure fair and thoughtful consideration. While we make every effort to accommodate requests, not all requests can be honored due to capacity, scope, or other constraints.
Do you have a news story you would like to share with the campus community and/or the general public? Integrated Communications & Marketing is always looking for story ideas and tips.
Integrated Communications & Marketing offers graphic design services to manage the development and design of a variety of print and web-based marketing materials from conceptualization to delivery. Please note that lead times vary for different projects. We will work with you to develop a production schedule for each project.
Integrated Communications & Marketing creates and produces promotional material for print and digital media. We provide consultation on brand application guidelines and standards, as well as tools, resources, and branded templates. In addition, we coordinate the writing, development and placement of university advertising and related marketing initiatives, helping to develop unique themes that communicate Southern's mission and programs to the general public.
We are available for web and social media training and assistance with design, document preparation, and copywriting/editing within the scope of the Southern brand initiative. Our services include graphic design, photography, videography, writing, and editing.
The university photographer provides images for all aspects of marketing on behalf of the university, and documents everyday life on the campus, as well as newsworthy events, and takes environmental portraits and head shots of faculty, staff, and students as needed for university purposes.
Photography services are only available upon written request and depend upon the availability of the photographer. There may be a charge to a university department for enlargements, digital files, and services.
Please fill out the online request form three weeks before the event, or if three weeks' notice cannot be given, as early as possible before the event. Requests submitted the day before or the day of the event may be honored only at the discretion of ICM.
We maintain a database of images, including stock images for media and publications, event photos, and portraits. These images will be made available to other university departments and outside media agencies as needed. A fee may apply.
The university's website is powered by the Drupal CMS and maintained by the web team and various web editors. The web team from ICM provides the following services to Southern's faculty and staff:
- Build subsites within SouthernCT.edu or consult with departmental web administrators
- Perform content updates
- Run analytics reports upon request
- Generate friendly URLs
- Build online forms
Please use your MySCSU username and password to make a request
The ICM social media team manages the university's main social media accounts:
Learn more about social media at Southern.
The social media team from ICM provides the following services to Southern's faculty and staff:
- Discuss how social media can be used in your area
- Strategize on how to build community and relationships with followers
- Promote events, provide interesting content, and bring awareness to topics
- Meet with other social media account managers to discuss solutions
Social Takeovers!
Southern students, faculty, staff, and alumni are encouraged to add their voices to our daily communications. If you have an idea for a social media takeover, please email Jason Edwards.
The University Calendar holds events and special dates such as important deadlines, lectures, workshops, concerts, and student-related events.
If you are a member of the campus community preparing for a media interview, or you have general questions about the process, Integrated Communications & Marketing can help.
We understand that being interviewed on TV or radio, or even speaking with a newspaper reporter, can be stressful – especially for those with little or no experience dealing with the media. We can offer suggestions or, in some cases, provide a simulated interview to better prepare you.
For information on ordering SCSU stationery, visit Procurement Services.